During the lockdowns, the country saw a huge rise in digitization and dependencies on contact less digital payment. While the technology is really helpful, hackers or people with malicious intent have found new ways to scam unaware users in to sharing their QR codes, UPI Pins, OTP etc.
With an aim to create awareness and educate users on making safer online payments, WhatsApp today launched a user-safety campaign – titled ‘Scam Se Bacho’ which will come alive through a ‘music video.’
Being an industry leader among end-to-end encrypted messaging services in preventing abuse and promoting online security, WhatsApp is now focusing on communicating its core safety principles to payments on WhatsApp to help keep users safe while making digital payments.
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The ‘Scam Se Bacho’ music video is a parody rendition of the popular evergreen song, ‘Dekh Ke Chalo’, and delivers the socially relevant message of user safety in a fun and breezy tone. The new lyrics demonstrate real-life situations in which individuals could be susceptible to scams and reinforce the message of staying safe and exercising caution while making digital payments.
Conceptualized by BBDO India and directed by Shimit Amin, Indian film director and editor known for award-winning films…
