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Truecaller has launched a new campaign to convey an important message of creating a safe space in the world of online communication.
Conceptualised by Truecaller and The Womb, the campaign depicts the true essence of India and its people. With two names and one identity, our large and vibrant India also has many mini Indias within. We know that the smartphone is just as important a tool for people in the cities as it is for small-town India. Everyone needs to be protected from the menace of unwanted communication.
These films are a humble attempt to leave a mark on the audience with the use of the ‘laal rang’. What makes this message intuitive and impactful is when the use of the colour red is used to signify scam/harassment calls, it seamlessly ties back to the popular saying – ‘Buri nazar wale tera muh kala’.
In a quest to go that extra mile and help users stay away from spam, scam, and online frauds, Truecaller has been undertaking various initiatives in the form of campaigns, working with the Government of India and creating awareness among the youth with the help of cyber safety training. Be it harassment in the form of unwanted/unwelcome attention or OTP and lottery frauds, Truecaller has been instrumental in helping people fight back.
Kari Krishnamurthy, Chief…
