Then FTX filed for bankruptcy in a spectacular collapse that vaporized at least $10 billion in assets, according to bankruptcy filings, including all the money Livieratos had on the platform. Now he is a plaintiff in a proposed class-action lawsuit that seeks to hold Brady, his supermodel ex-wife, Gisele Bündchen, and nine other celebrity endorsers of FTX responsible for luring him into a very bad deal.
Until its collapse, FTX had been one of the world’s largest cryptocurrency exchanges — and one of the most aggressive at marketing digital currencies to the masses. The company had partnerships with NBA teams, patches on Major League Baseball umpire uniforms and the naming rights to the Miami Heat arena. It ran splashy TV ads during NBA and NFL games, including last year’s Super Bowl, in which celebrities portrayed FTX as an exciting but safe place to invest money.
On Tuesday, the U.S. government brought both criminal charges and civil actions against Sam Bankman-Fried, the 30-year-old founder of FTX, accusing him of…
