Sony TV’s Shark Tank India is India’s first business reality show

Shark Tank India is Sony TV’s adaptation of the US business reality show Shark Tank. Photo: Avian WE PR

India today is about ideas, risk, enterprise and entrepreneurship. Start-ups and a culture of creating business enterprise haves taken deep roots in our society. And  acknowledging this societal change, Sony Entertainment Television has launched Shark Tank India to provide an opportunity, a platform to aspiring entrepreneurs with interesting business ideas, business prototypes or active businesses to have their ‘pitches’ evaluated by business experts a.k.a. the ‘Sharks’ and seek investments.

Produced by Studio Next (known for shows like KBC and Scam 1992), this revolutionary and a first-for-India show has upGrad as the ‘Presenting Sponsor’ and Flipkart as the ‘Co-Powered-by’ sponsor. The show airs daily on weekdays.

Shark Tank India will not only help mentor participants (or the ‘pitchers’) but will also give a first-hand experience to the masses by demystifying various nuances of business and the potential that it holds. Geared up to invest in these potential businesses and nurture the country’s business aspirants from all walks of life are the ‘Sharks’ who are successful entrepreneurs themselves.

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The talented sharks of the very first edition of Shark Tank India are Ashneer Grover (founder and managing director of BharatPe), Vineeta Singh (CEO and co-founder of Sugar Cosmetics), Peyush Bansal (founder and CEO of Lenskart),…

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