When I joined my current local news team in Ghana and got to know QNET, the first article I saw, was the company trying to correct a misrepresentation about its brand. Some individuals were accused of taking monies from others with the promise of helping them travel outside Africa.
I took interest in the brand and did a little desktop research to know more about the company. The further I dug, the more I realised that the 24-year-old company has good intentions and an interesting business model, but the actions of some individuals, who may or may not fully understand the brand’s line of business, are causing some misconceptions about the company.
I made a trip from Ghana to the company’s office in Malaysia and in this article, you will discover some of the truths I took my time to explore.
One of the first observations I made, as I read a little widely about QNET, was the fact that in this part of the world (Africa), a lot of people do not understand the concept of Direct Selling and sadly, they are often unable to distinguish it from a Ponzi scheme, Multi-Level-Marketing and the sorts. So, for the avoidance of doubt, let’s do some clarification on what Direct Selling is.
Direct Selling Simplified
According to the World Federation of Direct Selling Association (WFDSA) based in Washington DC in the United States: “Direct Selling is a retail channel used by top global brands and smaller, entrepreneurial companies to market products and services to consumers. Companies…
