Crypto has truly arrived in mainstream culture.
It’s no longer reserved for finance/technology news sites and even the most un-tech savvy of family members are likely asking if you’ve heard of this whole bitcoin thing.
As with any ‘scene’, you can avoid it if you want and if you’re keen to learn more, you head down a rabbit hole. But it becomes a little hard to escape when the logos of cryptocurrency exchanges are emblazoned on footy jerseys or plastered to the concrete barriers on a racetrack.
Many people associate cryptocurrency to a Ponzi scheme. Others swear by it being the future. But if it isn’t regulated like physical cash is, or like gambling websites are, are they allowed to advertise during sporting events in Australia?
Cryptocurrency and sport
At the Superbowl LVI in February, there was a number of cryptocurrency-adjacent advertisements. There was one featuring Larry David, another LeBron James and even a QR code that crashed Coinbase’s website within minutes. Staples Center in LA is now Crypto.com Arena, too.
As Boardroom TV makes it known in their expansive list, almost every Formula 1 team has an official sponsor hailing from the blockchain/crypto world, as well.
Cryptocurrency companies clearly have plenty of money to throw around these days. But it isn’t just in America.
Crypto partnerships in Aussie sport
In April, AFL announced was going to be bringing “the power of NFTs and the open metaverse to the AFL and AFLW”. It did this by…
