How to spot and avoid scams and malware in search results

Add one more to the list of online places bad guys are hiding: the very top of search results.

Nasty scams and malware are preying on your trust by hiding behind the ads that sit on top of search pages. Google, DuckDuckGo and Bing are being paid to put them in front of us, and they haven’t figured out how to stop it.

It’s called “malvertising,” and if you’re not vigilant at spotting it, you could get burned.

Washington Post reader Jack Wells wrote to me recently after a fright. “I am afraid I may have been hacked this morning, and I wonder if you could offer any advice on how to deal with it,” he wrote.

Here’s what happened: Wells had gone to DuckDuckGo, the privacy-focused search engine I also use, and typed “Citibank login” in the hopes of visiting the banking portal. The first item appeared to be an ad for the Citibank log-in page, so he clicked on it.

Strangely, Wells got taken to a blank screen. So he hit the back button and discovered he was on a page whose actual address ended in “.ru” (for Russia) and was most definitely not Citibank.

Simple tips to help you spot online fraud

It appears Wells had fallen for a scam search ad used to trick people into inadvertently handing over their passwords or downloading malware. When I asked DuckDuckGo about his experience, spokeswoman Allison Goodman said the company wasn’t able to re-create it, but it suspects he may have clicked on an ad link that now had been removed.

We’ve seen this happen very…

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