Highland cattle scams rise as the ‘cute and fluffy’ animals become social media stars

When Cindy Kirby saw Highland cattle advertised on social media, she leapt at the opportunity to buy some cuddly companions of her own.  

She waited 12 months for the cows to arrive but said the animals were the perfect fit for her cattle property near Springsure, about 330 kilometres west of Rockhampton.

“I just wanted to bring something in for the new generation, the little ones, I guess,” Ms Kirby said.

“And they’re pretty cute and fluffy.”

With their shaggy locks and gentle nature, Scottish Highland cattle are quickly becoming known as the social media stars of the bush.

Ms Kirby said their photogenic appearance had seen the animal’s popularity skyrocket, particularly amongst hobby farmers.

Cindy Kirby says it took more than 12 months for her to purchase a pair of Highland cows.(ABC Capricornia: Pat Heagney)

But the breed is niot just popular with farmers, scammers have also taken notice.

Ms Kirby said she had to navigate a market full of fake ads to find her cattle.

“I would have spoken to a scammer a day at least,” she said.

“I guess you’ve got that higher demand and it’s just easier for those scammers to slip in, blend in with the crowd.”

A highland cow stands in a yard.
After being featured on social media, people are rushing to buy Scottish Highland cattle.(ABC…

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