August 12 – Barnsley have removed hex.com as shirt sponsor following complaints by the club’s fans.
The club, who were relegated to England’s third tier at the end of last season, said: “Barnsley Football Club value our fans and our core beliefs above everything else. Following recent events and a subsequent investigation, the Club has assessed its relationship with its front of shirt sponsor and has taken steps to end that relationship with immediate effect. The Hex.com logo will not appear on the team’s kits going forward.”
The partnership between the League One club and the cryptocurrency company was short-lived.
The deal was only announced last week, but social media accounts of individuals credited by HEX’s Brent Morrissey with brokering the deal appeared to previously have made homophobic comments. The clubs’ fans protested and Barnsley began an investigation.
Supporters also raised serious integrity questions about the sponsorship, with allegations that Hex is a Ponzi scheme. In a written statement the supporters club asked four questions following talks with the club:
“1. Who is our sponsorship deal actually with? Which parties from HEX, and which parties from Barnsley FC, agreed the partnership?
“2. What due diligence was taken regarding the history of the company? Focusing on the numerous online claims that this is a Ponzi scheme, or a hoax, and the risk that supporters might invest their own funds in something that is tipped to…
