(Photo Illustration by David McNew/Getty Images)
Here are five things in technology that happened this past week and how they affect your business. Did you miss them?
1 – Google is going after scammers that prey on small businesses.
This past week, Google shared information about its lawsuit against those scamming small businesses. According to the announcement, scammers are impersonating the tech giant and then charging fees for users to create a Business Profile, which is something that Google offers for free. The scammers target small businesses through phone calls and also use websites containing false negative and positive reviews in order to impact the way that businesses appear in Search and Maps results. (Source: Mashable)
Why this is important for your business:
Google is making its best efforts but it’s also our responsibility to keep an eye on our online presence. It’s a good idea to regularly check your Business Profile on Google and also to setup Google Alerts about your business. I also subscribe to a reputation management platform so that I can be aware if there are any bad actors saying false things about me or my business.
2 – Amazon Web Services is pitching customers on cloud savings and making a big push into applications.
Adam Selipsky – CEO of Amazon Web Services (AWS) – recently pitched for businesses to go all in on its cloud tech, emphasizing that the company’s goals go far beyond its central cloud functionality. Selipsky…
