BERLIN, June 03, 2022 (GLOBE NEWSWIRE) — Arbitrage is a technique used by publishers to get low quality website visitors to click on high value adverts. According to Trey Vanes, Chief Marketing Officer at cybersecurity firm Polygraph, arbitrage is similar to click fraud.
“Advertisers pay an ad network like Bing Ads to display their adverts on publisher websites. Every time the ads are clicked, the advertisers pay fees to Bing Ads, and Bing Ads shares these fees with publishers. Click fraudsters are taking advantage of this system by creating scam publisher websites and generating huge amounts of fake clicks on the ads. This earns them hundreds of thousands of dollars each month, and can be devastating to advertisers, as the ad clicks are worthless, and never result in any sales,” said Vanes. “Arbitrage is very similar to click fraud. The publishers use click bait ads to send low quality traffic to their websites where the visitors are forced to view seemingly random adverts, and out of confusion, a percentage of these visitors click on the ads, earning money for the arbitragers and draining the ad budgets of advertisers.”
Unlike click fraud, arbitragers do not force the visitors to click on the ads, however by purposefully targeting naive internet users with click bait ads, and then directing these visitors to unrelated, but high value, adverts on the publisher’s website, some of the visitors end up clicking on the ads, not fully understanding they are…
