BERLIN, Dec. 26, 2022 (GLOBE NEWSWIRE) — Click fraud protection service Polygraph is reminding advertisers not to rely on IP address blocking to prevent fake clicks, as blocking IP addresses will miss at least 95% of click fraud.
According to Trey Vanes, Polygraph’s head of marketing, click fraud is an online scam which steals billions of dollars from advertisers every year.
“Click fraud is a crime which targets online advertisements,” said Vanes. “Fraudsters program bots to visit their websites and click on the ads. For each of these fake clicks, the advertisers pay fees to the advertising networks, and the money is then shared with the criminals.”
“Click fraud scammers are stealing tens of billions of dollars from advertisers every year, and rarely face any consequences for their crimes,” explained Vanes.
Vanes says it is up to advertisers to protect themselves against click fraud.
“The advertising networks are not doing enough to prevent click fraud,” said Vanes. “As an example, a major advertising network is currently doing no click fraud detection, either in real-time or retrospectively. This is terrible for their customers, as it means it’s a free-for-all for click fraud scammers, however by using a service like Polygraph to detect and prevent click fraud, it’s easy for advertisers to stay protected.”
Vanes says it is important advertisers do not use IP address blocking to stop click fraud.
“IP address blocking will miss at least…
