BERLIN, Jan. 03, 2023 (GLOBE NEWSWIRE) — Click fraud prevention service Polygraph is advising advertisers to invest in search engine optimization due to the high levels of click fraud on internet advertisements.
Click fraud is an online scam where website publishers generate income by programming bots to repeatedly click on advertisements. Since the advertisements are displayed on the scammers’ websites, for every fake click, the advertisers pay fees to the advertising networks, and the advertising networks share the money with the criminals.
According to Trey Vanes, Polygraph’s head of marketing, most advertising networks are not doing enough to prevent click fraud, with a major advertising network doing no click fraud detection at all in real-time or retrospectively.
“Click fraud is a massive problem,” said Vanes. “We have customers who were wasting more than half of their advertising budgets due to fake clicks on their ads. Their advertising networks were ignoring the issue, or pretending the fake clicks are valid. Polygraph was able to provide details of every fake click, including why they’re fake, and which scam websites are responsible for the fraud.
“Most advertising networks are missing even the most obvious fake clicks, with one major advertising network unable to detect any click fraud.”
Vanes says advertisers should…
