BERLIN, Oct. 28, 2022 (GLOBE NEWSWIRE) — Click fraud detection service Polygraph has identified a new breed of “undetectable” click fraud bots, stealing tens of millions of dollars from advertisers every day.
Click fraud is a scam where criminals create websites and monetize the content using advertisements. Instead of waiting for real people to visit their websites, the scammers create bots – software pretending to be humans – which visit their websites and generate thousands of fake clicks on the ads. For each of these fake clicks, the advertiser pays money to the advertising network, and the money is then shared with the scammer.
“There’s a new breed of click fraud bots which are resisting almost all detection methods,” said Trey Vanes, head of marketing at Polygraph. “These click fraud bots are targeting advertisers who use Google Ads, Microsoft Ads, Quora, and TikTok. The fake clicks aren’t being detected by the ad networks, which means advertisers are losing a fortune, and click fraud gangs are getting rich.”
According to Vanes, there are at least one hundred of these “undetectable” bots clicking on online advertisements.
“We’re tracking over one hundred ‘undetectable’ bots, and can see they’re generating millions of fake clicks every day. Most of the bots seem to be part of ‘click fraud as a service’ enterprises. That means there are companies, operated by highly skilled cybercriminals, which are renting the bots to…
