BERLIN, Sept. 19, 2022 (GLOBE NEWSWIRE) — Polygraph, a cybersecurity company helping advertisers detect and prevent click fraud, is warning companies in the UK and Ireland that their online advertisements are at risk of click fraud.
Click fraud is a scam which steals billions of pounds from advertisers every year. Criminals create fake websites, and monetize the content using online adverts. Instead of waiting for genuine visitors to click on the ads, they use bots – software pretending to be human – to generate fake clicks. Each of these clicks steals a few pounds from unsuspecting advertisers. Multiply this by thousands of fake websites, and billions of fake clicks, and the losses to advertisers are huge.
According to Trey Vanes, chief marketing officer at Berlin-based Polygraph, click fraud used to mainly affect US advertisers.
“In the past, most click fraud targeted advertisers in the US, mainly due to the size of its market,” said Vanes. “However, we’re now seeing more and more criminals expanding the fraud to other countries, including the UK and Ireland. What concerns us is most advertisers in the British Isles aren’t aware of click fraud, meaning they haven’t taken steps to protect themselves.”
Most advertising networks have some form of click fraud detection built into their systems, but Vanes says these systems are insufficient.
“The advertising networks are in the business of serving adverts, they’re not in the business of fraud…
