KUALA LUMPUR: Bukit Aman is targeting a 10% reduction in online scams with the appointment of 104 key opinion leaders (KOLs) as spokespersons or ambassadors for its anti-scam campaign.
Inspector-General of Police Tan Sri Acryl Sani Abdullah Sani said the appointment of these spokespersons was part of the police’s efforts in creating more awareness on scams.
“The ambassadors consists of celebrities, artistes, influencers, sports icons, businessmen and even religious scholars.
“Among the celebrities are Datuk Awie, Datuk Hattan and Zed Zaidi, while the sports icons are Datuk Lee Chong Wei and Lee Zii Jia,” he said during the ceremony appointing these ambassadors at the Police Training College here yesterday.
Of the 104 KOLs, 76 were appointed by the Commercial Crime Investigation Department (CCID), while the remaining 28 were appointed by Multimedia Creative Solution Sdn Bhd (MSC), the CCID’s strategic partner for the campaign.
“They were appointed as they have a huge following, which enables them to approach the public easily and spread more awareness on the tactics of scammers,” he said.
While scams were hard to curb or prevent, they could be contained by providing society with sufficient knowledge on scamming tactics, Acryl Sani added.
“The ambassadors are free to spread more awareness on the matter in their own ways,” he said.
He also said 14,140 online scam…
