BERLIN, Dec. 19, 2022 (GLOBE NEWSWIRE) — Click fraud prevention service Polygraph is advising advertisers to beware of audience networks if they want to minimize their exposure to click fraud.
According to Trey Vanes, Polygraph’s head of marketing, click fraud is a sophisticated internet crime which steals tens of billions of dollars from advertisers every year.
“Click fraud is the biggest scam most people haven’t heard of,” said Vanes. “Criminals create websites and monetize the content using advertisements. They then use bots, and other forms of trickery, to generate fake clicks on the ads. For each of these fake clicks, the advertisers pay fees to the advertising networks, who then share the money with the scammers.”
The advertising system used by click fraud criminals is known as the audience network, or display network.
“Audience networks are where the fraud happens,” said Vanes. “Audience networks allow advertisers to place their adverts on third party websites, such as blogs, magazines, forums, and news websites. Unfortunately, a lot of these third party websites are scams, where unscrupulous companies have created websites for the purpose of displaying and clicking on ads.”
“To make matters worse, most advertising networks do little to no click fraud detection, so it’s a free-for-all for the scammers,” added Vanes.
Vanes says Polygraph’s warnings are being ignored by most advertising networks.
“We detect click fraud and help…
