If you’ve fallen down the virtual influencer rabbit hole and have a fave computer-created, made-up digital human — like Lil Miquela or Nobody Sausage — struggling to feed itself with digital food, you can help it out with VIM.
VIM, according to the company’s website, stands for “Virtual Influencer Mining.” The creators call it “a Create to Earn (C2E) system.” Players don’t just support virtual characters in the metaverse but also earn from supporting them.
So — what is C2E, and how does it work? It’s as simple as creating new digital content: think avatars, skins, digital art, or perhaps music, then minting it and selling it as an NFT. Decentraland, a virtual world with its own blockchain-enabled currency, represents just one notable example of C2E.
Once you own a parcel there, you can build anything you want using the Decentraland builder. It allows the creation of anything from buildings to animation, wearables for characters, and artwork. All such creations can be traded away, put up for sale, or otherwise monetized.
Via email, a company spokesperson told dot.LA that VIM is, first of all, “a marketing platform” that facilitates connections between humans and “virtual humans.” Here, the focus is on users and virtual personas rather than creating specialized spaces as in Decentraland.
The rep wrote that people who join the platform get rewards from “marketing activity, not gas fee(s) generated from computing power.”
Participants,…
