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If you’ve bought something from TikTok recently, you aren’t alone. According to one study, 49% of users reported purchasing something they saw on the app. The social platform began offering in-app shopping last year and is now expanding to “Live Shopping,” allowing creators and brands to sell goods directly through videos.
While TikTok may be a good way to snag a deal promoted by your favorite influencer, phony products, less-than-scrupulous sellers, and outright scams are also common.
As shopping on TikTok expands, here’s how to have a positive shopping experience and avoid cons.
- Avoid impulse buys. With TikTok and many other social media platforms, making a purchase can be as simple as clicking on the product and clicking “buy.” Before you buy something based on a 30-second video, think it through. Some experts recommend waiting 48 hours between adding an item to your cart and checking out. In addition, you can use the extra time to research the product and seller and make sure the purchase won’t throw off your budget.
- Always research the seller. Make sure the seller has plenty of account engagement, which means they have followers who comment on their posts and review their products. If the seller has a website,…
