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Livestream shopping has become a huge hit with consumers in China, and the trend is making its way to the U.S.
Many social media and retail platforms now offer live shopping experiences for U.S.-based consumers, including eBay and Poshmark, both of which added livestream shopping to their platforms this year.
“We see live selling and shopping as a natural evolution of our social marketplace and something our community has really craved from us,” said a spokesperson for Poshmark, which is currently testing live shopping in beta.
As a shopper, the excitement of a fast-paced, interactive shopping experience hosted by a celebrity like Kim Kardashian, Drew Barrymore or Deion Sanders might draw you into a live event. But before participating, consider how the trend could impact your wallet.
What Is Live Shopping?
Online shopping takes the human element out of shopping, but live shopping brings it back. Sort of.
During live shopping events, customers can participate in semi-interactive videos where celebrities, influencers and other sellers launch their new product lines, give demonstrations and field viewer questions in real-time.
If you see something you like, you can place a bid or buy it on the spot. Some shoppers might find the experience akin to watching shopping television channels like QVC…
