‘Technology has forever changed the world we live in. We’re online, in one way or another, all day long. Our phones and computers have become reflections of our personalities, our interests, and our identities. They hold much that is important to us.’ James Comey, former director of the FBI, makes a valid point. From social media to banking apps to internet browsers, countless aspects of our identity are stored on the digital devices that we always carry with us – devices that accordingly demand a huge amount of trust from us.That trust isn’t always forthcoming. In fact, it’s fair to say that digital trust as a whole is broken. Scarcely a day goes by when we don’t read about a new data breach, zero-day app compromise, or stories of fraud or scam victims losing everything.
A fragile commodity
Every single one of these incidents delivers a huge blow to any associated business – to the extent that, in a Callsign-commissioned study, 21% of scam victims will stop using a company even if it’s just namechecked in a scam. All the hard work that an organisation has put in to building a relationship with a customer and gaining their trust can be demolished in a split second.
Quite simply, customers hold organisations not only responsible, but accountable for protecting…
