Kunis had recently launched a cartoon series with her husband, Ashton Kutcher, that uses NFTs, a digital deed often used to sell digital art that exploded into a $25 billion market. “We are so conditioned as women to be risk-averse,” Kunis said. “I want to take risks and I want to see what happens.”
The two-hour event resembled a pandemic-era PowerPoint party, where friends share slide shows on random topics, and LuLaRoe, the multilevel-marketing company that convinced women to bulk-order brightly colored leggings by promising sisterhood and financial independence. It was hosted by BFF, a community co-founded by Brit Morin, a press-savvy start-up founder and half of a Silicon Valley power couple, to launch collections of NFTs.
Morin closed the event by offering everyone in the audience a free NFT of a friendship bracelet that is trading for at least $3,000 on the secondary market, with 7.5 percent of those sales going back to BFF. The friendship bracelet unlocks early access to purchase BFF’s official NFT collection when it launches in April.
From start-up…
