BERLIN, Jan. 26, 2023 (GLOBE NEWSWIRE) — Polygraph, a cybersecurity company specializing in click fraud prevention, is advising advertisers to be aware of an “old school” click fraud technique which is making a comeback.
Clickjacking click fraud is a technical sleight of hand which tricks website visitors into clicking on adverts without their knowledge or consent. For example, a website may display a pop-up message claiming a virus is downloading, with a “Cancel” button enticing the visitor to cancel the download. In reality, no virus is downloading, and the cancel button is covered by an invisible advert, placed there by the website owner with the goal of hijacking visitors’ clicks.
According to Trey Vanes, Polygraph’s head of marketing, clickjacking is making a comeback as a click fraud technique.
“We monitor the activities of click fraud gangs,” said Vanes. “Typically, they use bots to generate fake clicks on ads, but we’re seeing a resurgence in the use of clickjacking as a click fraud technique.
“Criminals use a little bit of programming code to place invisible adverts on their scam websites, and use psychological trickery to coerce visitors to unknowingly click on the ads.”
Vanes says the reason for clickjacking’s resurgence is the lack of effort by some advertising networks to detect clickjacking click fraud.
“One of the major advertising networks isn’t checking ad clicks for clickjacking,” said Vanes. “This is puzzling,…
