With the Year of the Rabbit hopping merrily into view, corporate communication professionals anticipate another opportunity to connect with their clientele. But is it always a good practice to relentlessly ping your customers with Lunar New Year greetings, no matter how well intended?
We all carry shiny black mirrors, and shredding massive bandwidth on generic text messages is simplicity itself. Just hit “send” — no effort at all.
CDOs who prize their corporate communication skills urge caution. Consider your target audience — will their phones vibrate with New Year’s greetings from friends, families, and your competitors?
100 billion
One source crunched the numbers for Gregorian New Year’s Eve 2020 and discovered a record-breaking message load of approximately 100 billion — on WhatsApp alone.
Considering that the messaging platform (owned by multinational technology conglomerate Meta Platforms) had 1.5 billion users at the time, that’s ~67 messages per user. While many think of it as a personal comms platform, the service offers a business app used by myriad small businesses — from Indonesian silversmiths to boutique German paint vendors.
Thanks to WhatsApp’s end-to-encryption, we don’t know exactly what those New Year’s Eve messages said. But it’s a fair bet that most of them simply contained generic well wishes for the new year.
Mobile phones firing ringtones and buzzing like rattlesnake tails
Extrapolating from the user’s vantage point, we envision mobile…
