Journalist Kenneth Awotwe Darko traveled to Malaysia to better understand direct selling company QNET’s business model. Darko works for a news team in Ghana and felt motivated to make the trip when the first news they heard about the direct selling company was negative. Darko wanted to know if QNET was a scam or scheme of some sort. “Some individuals were accused of taking money from others with the promise of helping them travel outside of Africa,” stated Darko.
Darko decided to research QNET to separate fact from fiction. “The further I dug, the more I realized that the 24-year-old company has good intentions and an interesting business model, but the actions of some individuals who may or may not fully understand the brand’s line of business are causing some misconceptions about the company,” Darko explained.
The direct selling company works diligently to set the record straight about its legitimacy. While it’s often mistaken for a scam or pyramid scheme, the truth is that it’s an entirely legal direct seller. It pays commissions only on product sales. CEO Malou Caluza said, “The challenge is the lack of awareness and the lack of a legal framework to help the public differentiate between the genuine companies and the pyramid schemes.”
However, it’s not a get-rich-quick scheme. Caluza said, “We have always maintained that the direct selling company is not for those looking for overnight success. This is evident in the…
