WASHINGTON (AP) — The Biden administration on Wednesday proposed a ban on misleading ads for Medicare Advantage plans that have targeted older Americans and, in some cases, convinced them to sign up for plans that don’t cover their doctors or prescriptions.
The rule, proposed by the Centers for Medicare and Medicaid Services, would ban ads that market Medicare Advantage plans with confusing words, imagery or logos. The rule also would ban ads that don’t specifically mention a health insurance plan by name.
kAmxEVD 2? 288C6DD:G6 DE6A E@ E24<=6 k2 9C67lQ9EEADi^^2A?6HD]4@>^2CE:4=6^962=E93FD:?6DD>65:42C68@G6C?>6?E2?5A@=:E:4D`3ff4gdgce_a2`23222b575ahf7_536fQm2 8C@H:?8 AC@3=6> 😕 E96 |65:42C6 p5G2?E286 >2C<6EA=246k^2m[ 2 3@@>:?8 3FD:?6DD E92E @776CD AC:G2E6=J CF? G6CD:@?D @7 E96 8@G6C?>6?E’D |65:42C6 AC@8C2> 7@C A6@A=6 H9@ 2C6 ed 2?5 @=56C @C 92G6 5:D23:=:E:6D] }62C=J 92=7 @7 2== |65:42C6 6?C@==66D — 23@FE ag >:==:@? — 2C6 ?@H EFC?:?8 E@ |65:42C6 p5G2?E286 A=2?D]k^Am
kAmp?5 D@>6 92G6 366? 5646:G65 3J E6=6G:D:@? 4@>>6C4:2=D[ @?=:?6 25D 2?5 >2:=6CD AFE @FE 3J E96 >2C<6E:?8 286?4:6D 2?5 3C@<6CD E92E D@>6 :?DFC6CD 92G6 9:C65 E@ H:? @G6C 4FDE@>6CD]k^Am
kAm%96 AC@A@D65 CF=6 QE2<6D :>A@CE2?E DE6AD E@ 9@=5 |65:42C6 p5G2?E286 A=2?D 244@F?E23=6 7@C AC@G:5:?8 9:89 BF2=:EJ 4@G6C286 2?5 42C6 E@ 6?C@==66D[” D2:5 286?4J p5>:?:DEC2E@C r9:BF:E2 qC@@<D{2$FC6 😕 2 DE2E6>6?E]k^Am
kAm%96 AC@3=6> 92D 364@>6 D@ A6CG2D:G6 E92E r|$ 286?ED 92G6 366? D64C6E=J D9@AA:?8 7@C A=2?D 3J 42==:?8 E96 A9@?6 ?F>36CD 😕 25G6CE:D6>6?ED[ 7:?5:?8 😕 D@>6 42D6D E92E 3C@<6CD 92G6 @G6CDE2E65 E96 36?67:ED E92E 6?C@==66D H@F=5 86E 2?5 E96 >@?6J E96J H@F=5 D2G6 😕 E96 ?6H A=2?D] s6>@4C2ED @? E96 $6?2E6 u:?2?46 r@>>:EE66 C6=62D65 2? :?G6DE:82E:G6 C6A@CE =2DE >@?E9 D9@H:?8 E92E D6G6C2= DE2E6D 2=D@ C6A@CE65 2? :?4C62D6 😕 4@>A=2:?ED 23@FE 5646AE:G6 >2C<6E:?8 D496>6D 😕 a_a`]k^Am
kAm“%96D6 AC@A@D2=D 2C6 2? :>A@CE2?E DE6A E@H2C5D AC@E64E:?8 D6?:@CD 😕 |65:42C6 7C@> D42>>6CD 2?5 F?D4CFAF=@FD :?DFC2?46 4@>A2?:6D 2?5 3C@<6CD[” E96 4@>>:EE66 492:C>2?[ $6?] #@? (J56?[ s~C6][ D2:5 😕 2 DE2E6>6?E @? (65?6D52J]k^Am
Copyright 2022 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.
