OIG is a group that we created to house Marketing sub-groups in Oxford. So, would you say OIG is a Marketing Company?
Yes, OIG is a Marketing company. The breakdown of the acronymsimply means, TheOxford International Group. The international element is valid for the presenceof ourclients and referrals abroad. At the time, we had customers in the UK, theUSAandother parts of the world.
How many businesses or business units does OIG have?
Business Units? I wouldn’t refer to them as business units. I am sure you understandhowa Marketing firm operates, where all units are given specific names to differentiatethemby location and by Market segments.
I understand that the organisation began as a Real Estate Marketingcompany…
Yes, that is true. We started as Oxford Commercial Services which is a Real Estatefirmestablished in 2016 with a singular goal of supporting the government inreducinghousing deficits, which had been our goals and vision. We had about 28Estateslocations across Four states, Lagos, Ogun, Oyo, Rivers and Abuja at thetime. Thebusiness began as Oxford Commercial. Upon the influx of Marketers, a success fromourbusiness model and hands-on Marketing Training Programs especiallytheNewEntrepreneurs Training. We created OIG out of Oxford Commercial to managetheunitswhich had scaled. It was pertinent to differentiate the Marketing Company fromtheRealEstate Company. In 2020, the world was faced with a global pandemic, most businesses
were re-branding, we also re-branded Oxford Commercial, which nowbecameOxfordReal Estate and Facility Management Limited. Link: TESTIMONIALS FROMTHEALLOCATION OF LAND – YouTube
Reports on different platforms has it that the Marketing Company that doesRealEstate, has business expansions, you want to take us through that?
The expansion of the business began in 2020. It’s common knowledgethat mostbusinesses suffered from cash flow issue hence our decision to go theInformationTechnology route as everyone went online. What we did was to diversifyintootherbusinesses that would generate more income in preparation for the next 5years. Wehad a business forecast since 2016 that was to last till 2021. When 2020 came, it cameasa shock to everyone, most businesses especially as ours at the time was supposedtoaverage information from 2021, but when it came in 2020, we hadtodivest intoAgriculture, Oil and Gas and other businesses; our expertly thought-out positionthroughour Research and Development Department who advised on mitigating risks insteadofconcentrating our funds on Real Estate, hence, we took a decision to takeachunkofour portfolio in Real Estate and invested in other businesses.
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