COLUMN: Don’t get “Petfished” this holiday season | Columnists

If you are shopping online for a pet this holiday season, use caution. According to the latest update to the BBB Puppy Scam Study, the average dollar amount lost per victim is $850. And as consumers rely on the internet to find new pets, they will be met with a slew of heart-tugging ads. A BBB study found that many of the ads are scams, and anyone looking online for a pet is extremely likely to encounter one.

Scammers frequently capitalize on the high demand during the holidays by posting pictures of pets in Christmas hats and other gear. When a would-be pet parent pursues the listing, the scammer refuses to let the consumer meet the pet before buying – often claiming COVID-19 considerations. The scammer claims that they must use a pet delivery agency of some kind, often an airline. BBB Scam Tracker has received many reports of fake web pages impersonating real businesses for this purpose. The scammer also may demand fees for vaccinations or other last-minute “needs.” Ultimately, the pet does not exist, and the consumer has lost money and emotional investment. 

The tactics used in pet scams continue to evolve. Scammers increasingly ask for payment through untraceable cash apps such as Zelle, Google Pay, Cash App, Venmo and Apple Pay.  A review of BBB Scam Tracker data finds that the vast majority…

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