MILWAUKEE — High inflation rates and increased consumer goods prices are making the 2022 holiday shopping season an unpredictable one.
Many toys and electronics are in high demand and short supply, and retailers are struggling to keep staff as the shopping season continues to grow.
Because of product shortages and increased online shopping trends, the Better Business Bureau of Wisconsin said there will be an increase in purchasing scams this year. These scams accounted for nearly 40% of all scams reported to BBB Scam Tracker in 2021, according to the 2021 BBB Scam Tracker Risk Report.
Shortages are likely to make purchase scams even more common as desperate shoppers turn to random websites hoping to find this year’s must-have gifts.
The BBB recommends the following tips to “Shop Safe, Shop Smart” this holiday season:
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Research before you buy
Use BBB.org and shopper reviews to do your homework before paying. The BBB offers tips for spotting phony reviews. -
If the deal looks too good to be true, it probably is
The BBB said the top motivating factor for people who made a purchase and lost money was the price. Don’t shop on price alone. -
Beware of fake websites
Check the URL, watch for bad grammar, research the age of the domain and search for contact information. -
Professional photos do not mean it’s a real offer
Respondents reported website photos motivated them to engage with scammers, especially for pets/pet supplies, clothing/accessories and vehicles. -
Make…
