The run-up to Christmas is the time a lot of businesses in the retail sector rely on to make their profit for the year.
The term Black Friday originates from the day retailers hopefully move their ledgers from red to black, meaning they make a profit due to expanded sales. Other days of this marketing season get their own names – Cyber Monday (first Monday after Thanksgiving), or Small Business Saturday (Saturday after Thanksgiving).
Charities also rely on this season to fund themselves, and they promote that concept of end-of-the-year giving with Giving Tuesday, the first Tuesday after Thanksgiving. Many people do make substantial donations during the holiday season. Charitable giving is a commendable action, but we need to know not all charities are created equally, not all do as much as they claim, and some outright waste or steal the money given to them.
So how does a kind-hearted donor know the difference between a well-run non-profit doing effective work, and a sham charity? Try this process:
Decide to be strategic in your giving. Concentrate your charity on a very small number of causes you considerable most important to you. Your impact is much greater giving $100 to one non-profit rather than diluting your charity by giving 20 organizations $5 each.
When you settle on the cause that motivates…
