Industry-first unified identity platform provides the building blocks to help businesses build and operate their unique identity process end-to-end
SAN FRANCISCO, Oct. 27, 2022 /PRNewswire/ — Persona today launched the next evolution of its unified identity platform to help businesses mitigate online fraud and meet ever-evolving compliance standards. The new Persona platform connects, centralizes and orchestrates all fragmented identity data, disparate systems and identity operations under a single infrastructure. Leading companies—including Square, Gusto, Revel, Toast, Coursera, and Dapper Labs—leverage Persona to quickly adapt to evolving fraud techniques and regulatory compliance requirements—all while creating a frictionless experience for customers.
“With rising fraud rates and tightening regulation, organizations need to ensure the people and businesses they work with are who they say they are,” said Rick Song, CEO, Persona. “But the way businesses manage and verify their customers’ identities today is purely transactional. This is because identity is ever-evolving and incredibly resource-intensive to manage. No use case is created equal. The rigor necessary for a company to verify one user might drastically differ from another due to a number of factors, including transaction risk, location and associated regulations. And applying a one-size-fits all approach leads to high failure rates and frustrated customers.”
The New Persona Platform: Building Blocks…
