BERLIN, Oct. 13, 2022 (GLOBE NEWSWIRE) — Polygraph, a cybersecurity firm helping advertisers prevent click fraud, explains how removing ad keywords from campaigns can eliminate the risk of fake clicks.
Click fraud is a scam which steals billions of dollars from advertisers every year. Criminals create websites, and monetize the content using adverts. To inflate earnings, and cheat the companies paying for the adverts, bots are used to generate thousands of fake clicks on the ads each day. For every ad click, the advertisers pay fees to the ad networks, and this money is then shared with the scammers.
Most click fraud targets high value ad keywords to maximize earnings for the scammers.
According to Trey Vanes, chief marketing officer at Polygraph, advertisers can block click fraud by removing high risk ad keywords from marketing campaigns.
“Click fraud isn’t random,” said Vanes. “The scammers ensure high value ads are displayed on their websites before generating fake clicks. They do this by redirecting their bots to search results for keywords which are known to trigger expensive ads. These search keywords are pre-selected by the scammers, and are hard-coded into their click fraud system. This means if your ad keywords are on their list, you’re going to get thousands of fake clicks every month.”
“Let’s say one of your ad keywords is ‘low cost laptop’,” continued Vanes, “and your ads are being shown on publisher websites. If criminals add…
