Business owners with public social media accounts are easy targets for scammers who lift information to create fake accounts. The arduous process for removing fraudulent accounts leaves victims frustrated and vulnerable to further data privacy issues.
Victims say platform providers, particularly Facebook and Instagram, must improve their responses to reports of fraud.
Impersonation of a brand or executive contributed to more than 40% of all phishing and social media incidents in the second quarter, according to Agari and Phish Labs Quarterly Threat Trends and Intelligence Report released in August. Q2 marks the second quarter that impersonation attacks have represented the majority of threats, despite a 6.1% decrease from Q1.
Executive impersonation has been on the rise over the past four quarters — representing more than 15% of attacks, according to the report — as impersonating a corporate figure or company on social media is simple and effective for threat actors.
Thom Singer, CEO for the Austin Technology Council and a public speaker, was recently impersonated on Instagram. A scammer created a fake Instagram account with his name and photos, creating a handle with an extra “r” at the end of Singer. That account appeared to amass over 2,300 followers – nearly as many as Singer’s own account – lending to its appearance of authenticity.
He learned of the fake account from a contact who texted to ask if he’d reached out on Instagram, which wasn’t a channel…
