BERLIN, Sept. 12, 2022 (GLOBE NEWSWIRE) — Polygraph, a cybersecurity company focussed on helping advertisers detect click fraud, prevent click fraud, and get click fraud refunds from advertising networks, is stressing the need to understand the difference between click fraud and low quality ad clicks.
Click fraud is an online scam which steals billions of dollars from advertisers every year. Criminals, posing as legitimate website publishers, create fake websites, and monetize the content using online adverts. They use bots – software pretending to be human – to visit their websites and click on the ads. To most advertising networks, everything looks real, however the clicks are worthless, and the scammers earn a fortune, at the expense of fleeced advertisers.
According to Trey Vanes, chief marketing officer at Polygraph, it is important advertisers understand the difference between click fraud and low quality clicks.
“Click fraud is a crime, with the goal of stealing money from online advertisers,” said Vanes. “It can be objectively measured by examining visitors and clicks. At Polygraph we’re able to differentiate between people and bots, and we can see if an advert was voluntarily clicked by a real person, or if there was some code or trickery involved
“On the other hand, low quality ad clicks are genuine clicks by real people. For example, a person might accidently click on your ad, or perhaps when they arrive on your landing page they change their…
