Showmax has just dropped the trailer for Steinheist, a three-part documentary series about the biggest corporate scam in South African history… involving Steinhoff and the company’s CEO Markus Jooste.
- Showmax releases first-look trailer for Steinheist
- 3-part documentary series investigates the biggest corporate scam in South African history
- From the producers of Devilsdorp
- Featuring the richest cast in Showmax history
On 6 December 2017, after CEO Markus Jooste resigned amid an investigation into accounting irregularities, Steinhoff’s share price plunged by 90% in a week, wiping over R200 billion off Johannesburg’s stock exchange, JSE – and off ordinary South Africans’ pensions and investments. As Financial Mail editor Rob Rose says in the trailer, “That’s South Africa’s Enron.”
“Before the Steinhoff crash, the furniture giant was billed as ‘the Ikea of Africa’, employing over 130 000 people on over 40 brands across four continents,” says director Richard Finn Gregory, whose Patagonia-set feature documentary on Showmax, The Boers At The End of The World, won three SAFTAs in 2016. “Steinheist is the story of Markus Jooste and a hundred-billion-rand lie that everyone bought – a lie that was built across over two decades. How did this happen? How did no one see it coming? And how is Marcus Jooste not in jail?”.
Steinheist is made by Idea Candy, the producers of…
