Greenwashing’s medieval age – EHN

Last week I went on an archaeological dig to uncover ancient greenwashers and deniers. This week, I present five more that persist to this very day.


Heartland Institute

Chicago-based Heartland may be best-known for three things: Its annual conference bringing together climate deniers from around the world; and two colossal embarrassments within a few months of each other in 2012 that briefly seemed to threaten Heartland’s existence.

In February of that year, scientist Peter Gleick, a Heartland foe, obtained internal documents that showed deep cynicism in the group’s efforts to raise money and provide biased climate information to schoolkids. Gleick did so by impersonating a Heartland board member. He endured sanction and criticism (including, for what it’s worth, from me), and apologized, returning to his work at the Pacific Institute a few months later. But Heartland remained wounded by the disclosures.

Then in May 2012, Heartland stepped in a large pile of its own hubris. Electronic billboards briefly appeared on Chicago freeways likening advocates for action on climate change to murderous villains like the Unabomber and Osama bin Laden. The uproar was immense and immediate. The billboards disappeared. So did some of Heartland’s support.

A bit more chaste, Heartland survived. The deniers’ conference, which I like to call “Deny-a-Palooza,” continues today.

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