Traeger Grills Facebook Scam Promises ‘Big Sale,’ Falsely Claims Company Is Closing

Traeger, Inc., announced that it’s closing and is offering its wood pellet grills for under $150.

Context

Traeger Grills is not closing. The Facebook page and website associated with this scam appeared to be managed from computers in China. There’s no indication that the company had anything to do with the scam. We reached out to Traeger, Inc., to alert it to the activity and will update this story if we receive a response.

Fact Check

In May 2022, Traeger Grills’ wood pellet grills were featured in a new Facebook scam on a page named Eanzeishop. The posts, which appeared as paid advertising on the social media platform, claimed, “Traeger grill big sale, our store is closing soon, you can get huge discount online and in store. Come and choose!” However, none of this was real.

One of the paid ads that was displayed to Facebook users.

The links in the ads led to eanzeishop.com, a website that appeared to have been designed to look like an official website for Traeger Grills. For example, the “About Us” page on the website was written to seemingly fool people into thinking the website officially represented the company in a way as if it was pretending to be Traeger.com. None of the grills were marked as “used” or “refurbished,” which could potentially explain the alleged discounts (if they were real). The website appeared to claim…

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