BERLIN, March 30, 2022 (GLOBE NEWSWIRE) — Some advertisers are inadvertently wasting the majority of their online marketing budgets by falling victim to click fraud. It is a growing menace for all online businesses, although some are more at risk than others – with pay day loan companies rapidly becoming the premier target for click fraudsters.
Aided by experience gained through previous fraudulent behaviour, the scammers are now able to bypass methods which have been created to prevent more commonly known forms of online fraud. This means click fraud has evolved into an easy, yet profitable, way for them to make millions of dollars at the expense of advertisers.
Click fraud is committed by displaying genuine adverts, using high value keywords which are most in demand by advertisers, on fake websites. As publishers receive money every time an ad is clicked, the criminal gangs have learnt that by creating websites to display adverts, acting as legitimate publisher accounts, they can choose which ads are displayed and how many times they are clicked. By using technology and trickery they can force large numbers of web traffic to click on the genuinely placed ads, meaning the fraudsters earn a fee with each click.
Because the fraudsters are using genuine clicks and methods which many advertising platforms are not yet able to detect, the click fraud gangs are seeing high levels of success.
Pay day loan companies are one of the targets most at risk from this type of…
